Saturna Capital | Surprise

GOOD STORYTELLING. That’s the crux of any business. If you can do that, then you truly have a superpower.

Why? Because good storytelling = good branding. Good branding = happy customers. Happy customers = success.

Anything short of that just won’t do. And if we’re smart, if we plan it out, we can spin off commercials like the above into much more than just a few spots. Indeed, we can create:

• Print Ads

• Bill Boards

• Bus Ads

• A whole slew of social media assets

• Internal communications

• And much more. A story with many points of audience engagement. A story with credibility and relevancy front and center.

We’re going to be building a whole case study around how we did this for Saturna. If you want an example of how we did this for Washington State and their 529 College Savings Programs, click here.

CREDITS:

Talent: Aly Nordlie

Director: Chris Donaldson
Writer: Max Kaiser
DP and Editor: Chris Koser
Producer: James Pidgeon
Second Camera: Diego Castello
Production Design: Dawnelle Pier Fish
Grip: AJ Winslow
Audio: Andy Rick
Associate Producer: Shane Lynette

Thanks for stopping by. Salud!