WTSC | PEDESTRIAN

This project was a masterclass in producing, it involved closing streets, traffic control, a wide casting net to include people of a range of abilities, race, and ages. Then on set it required meticulous timing to ensure each shot wove together to create a seamless :30 spot. Look below to see some stills and video of our process.

Client

C+C / WTSC

Project

PEDESTRIAN

Creative

C+C

Director

Julien Scherliss

Producer

Chris Donaldson

DP

Chris Koser

PRE-VIS

Our goal was to film in three different neighborhoods and then stitch the shots together to create one seamless shot. In order to do this, we knew we’d have to time it out perfectly, check out this previs to see how we planned cuts and established timing, car speed, and cues.

PRODUCTION

It’s always fun getting to play with new toys. On this shoot, we teamed up with Rennkamera to get smooth and precise shots. Most of this spot was filmed sitting in the trunk of that matte black car below. Not a bad day at the office…

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