We produced these TV spots from script to screen for the State of WA and their ‘Call 811 Before You Dig’ initiative. What was great about this experience is we were able to work closely with agency Ad Mark Services and the client to come up with a variety of different creative approaches, and then test these approaches out via focus groups before we even took the camera out of the bag. Though this added time to the process, it forced us to hone in on the one aspect that is important to most home-owners: the pocketbook.
The spots met with such positive feedback that they are now airing across the Western States. Take a look and let us know what you think.
CREDITS
Director of Photography: Chris Koser Second Camera: Diego Castello Editor: Julien Scherliss Production Designer: Mel Cooper HMU: Jessica Rockwell Associate Producer: Quinn Donaldson Audio Engineer: Andy Rick Grip: Keaton Urling Mixing: Colton Jackson Production Assistant: Tor Olson
Storyboards: Ronny So
Dan Goldgeier came up with the hot tagline: Don’t Dig Yourself a Money Pit.
Agency: Ad Mark Services Written by Chris Donaldson & Julien Scherliss Directed by Julien Scherliss Produced by Chris Donaldson
